Florence’s Secrets, Signs & Symbols

Florence’s Secrets, Signs & Symbols

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( 75 reviews ) star City tour Florence 1 - 8 watch_later 2 hours
  • Hear stories full of drama & tragedy
  • Get the juiciest stories from a local source
  • Learn about Florence’s family secrets
  • Historical gossip & storytelling
  • Privately guided by your favorite local
  • Discover Florence through its secret side

You will meet here: Piazza della Repubblica

What you can expect

This is not your regular tour of Florence’s history. This private experience is for those curious minds that love secrets, conspiracies, drama and love stories with tragic endings. Discover Florence behind the scenes, with local gossip and amazing storytelling provided by your favorite local.

Most of the squares in Florence have a juicy story behind them and according to their name you can get an idea of what that story was about. Like Piazza Strozzi, that tells the story of the renowned Strozzi family, the archenemy of the Medici family. While strolling the square your local guide can tell you everything about the feud between these families.

Want to hear the story of why the poppy flower became the symbol of the Bartolini Salimbeni family? Here’s a little sneak peek, it involves Bartolini Salimbeni and a sneaky trick he pulled that helped his family get rich. Let’s see if you can spot the poppy flowers embedded on the walls! At this same square, there are two other palaces of some of the wealthiest families in Florence. The Buondelmonti family was one of them and they have a story involving a severe punishment, justice, and conspiracies, too good to be missed!

Curious about why Piazza Limbo got that name? Or want to know about the dark past of Piazza della Signora? You’ll hear all about it in this private tour full of local gossip! And this experience wouldn’t be complete without the family that stirred up a lot of drama in Florence, the Medici’s. Hear why this powerful family extinguished and the tragic love story between Francesco I and Bianca Capello. Were they poisoned? Find out more thanks to the storytelling skills of a local.

Get a more in-depth knowledge of Florence through fantastic stories and intriguing places. All you gotta do is pick the local you like the most, tell them any requests you might have, and they’ll create a tour for you, based on your wishes. Ready for some historical gossip?

This is the plan

Meeting Point
Piazza della Repubblica
Stop 1
The Medici family were not the only bankers in Florence. See the palace of their arch enemies the Strozzi family and hear dark tales of them
Stop 2
Visit one of the main squares of the city and admire the three palaces around it
Stop 3
Find out the tragic story of where piazza del limbo got it's name from
Stop 4
Borgo SS Apostoli, see where the story of young and ambitious Bondelmonte ends
Stop 5
Find out about some mischievous plots which would change the course of Florentine history in a beautiful square
Stop 6
Ponte Vecchio, the bridge which is now famous for the goldsmiths shops was first a butcher market
Stop 7
See the last residence of the Medici dynasty which ends with the mysterious death of Francesco I and his mistress Bianca Cappello
Final Stop
Finish up around the house of Francescos lover Bianca and your host will show you of the BEST ice-cream stops just around the corner.

Feel free to personalize this offer with the host of your choice

City tour details

Private City tour
Mode of transport
Walking tour
2 hours
Nr. of guests
1 - 8 persons
Meeting point
Piazza della Repubblica
Guest pick-up
instant confirmation
  • checkFree cancellation up to 14 days before experience date
  • closeNo refunds within 14 days of experience date

What's included
Private guide

about Withlocals Originals

  • Experience the heart
    of the city

  • With the host of
    your choice

  • Private. Affordable.
    And 100% You.


How it works:

  1. 1 Choose the theme of your tour.
  2. 2 Pick your favorite local as your private guide.
  3. 3 Let your guide personalize anything you like.


Now you can enjoy the true heart of the city in the most personal and unique way.